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Better Starts Here Campaign

October 1, 2015 - October 31, 2015

Join HeadsUpGuys this October 2015 for #BetterStartsHere, a month long campaign to raise awareness around men’s depression and support men’s efforts to lead healthier lives. Depression affects over 800,000 men every year in Canada, and is the second leading cause of disability worldwide.

To combat this, we are looking for men, their supporters, and artists to share what their better looks like on social media using the tag #BetterStartsHere. We will be resharing images and quotes throughout the month.

Kicking off the campaign is an image by B.C. based and award winning conceptual photographer Joel Robison. Joel’s mind-blowing photography has gathered nearly a quarter of a million fans on Facebook. He was hired by Coca Cola for the 2014 FIFA World Cup Tour to capture happiness in over 90 countries.

Joel will be creating a series of inspirational images for the campaign. The series is “centred around times and places that we start to feel better.” His works represent “that first step out the door, into the world again.”

Share photos and quotes with @HeadsUpGuys on Twitter, Instagram, or Facebook using the tag #BetterStartsHere.

Here are some post ideas to get your imagination going:

  • Hanging out with friends and family #BetterStartsHere @HeadsUpGuys
  • My better means getting outside! @HeadsUpGuys #BetterStartsHere
  • Having the energy to travel and explore the world @HeadsUpGuys #BetterStartsHere
  • My better starts when I wake up and can’t wait to get out of bed #BetterStartsHere @HeadsUpGuys
  • Going for a walk, no matter how short or how long, is always a step in the right direction #BetterStartsHere @HeadsUpGuys


October 1, 2015
October 31, 2015
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BC Canada