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The Fraser Health Authority has launched a poster campaign to raise awareness of the overdose crisis in British Columbia. The posters will be displayed at transit stops, bars and restaurants. They are aimed at recreational and regular drug users, their families and friends.
The posters also offer instructions for anyone who finds an overdose victim, directing them to call 911, start emergency breathing and use naloxone, which can reverse the effects of an opioid overdose.
The campaigns are a component of a larger effort to create public awareness and fight against overdose deaths. Dr. Victoria Lee, Fraser Health’s chief medical health officer, elaborates “We’ve [also] created new substance-use beds to provide safe and supportive environments for people (who) require additional support on their road to recovery.”
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